![‘Winning is everything:’ Inside Nike’s Olympic comeback plan](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/05/p-2-91112802-nikes-olympic-trial.jpg)
‘Winning is everything:’ Inside Nike’s Olympic comeback plan
Fast CompanyIt’s gray season in Beaverton, Oregon. Wet and dank, just warm enough not to be snowing, the moment in March when everyone wearily agrees that winter is supposed to be over. Serena’s tennis court sits empty, speckled with a few dozen fluorescent balls…