The Barbie playbook: How Mattel’s CEO is transforming the toy maker into an entertainment company
Business InsiderMattel CEO Ynon Kreiz laid out how he’s applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, and more.
Mattel CEO Ynon Kreiz laid out how he’s applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, and more.