![Sam’s Club is going after Costco through the hearts and wallets of Gen Z shoppers. ‘That generation believes it’s cool to save money,’ CEO says](https://fortune.com/img-assets/wp-content/uploads/2024/06/GettyImages-1410188362-e1719436491181.jpg?w=2048)
Sam’s Club is going after Costco through the hearts and wallets of Gen Z shoppers. ‘That generation believes it’s cool to save money,’ CEO says
FortuneThe Walmart-owned retailer’s digital strategies and budget brands have struck a chord with tech-savvy and deal-driven Gen Z.