![PepsiCo is offering gamers AI-powered software—Doritos Silent—that cancels out the annoying crunching sounds from other players](https://content.fortune.com/wp-content/uploads/2023/11/GettyImages-615372576-e1699136780811.jpg?w=2048)
PepsiCo is offering gamers AI-powered software—Doritos Silent—that cancels out the annoying crunching sounds from other players
FortuneDoritos Silent speaks to how drawn marketers are to the video game industry and its 3.4 billion players, if nothing else.