McDonald’s Keeps $5 Meal, But Does It Make Money?

The McDonald’s (NYSE; MCD) $5 meal was supposed to bring back the “value-minded” customer, which was one foundation of its success. It has not been entirely clear if that worked. It has certainly not been very profitable. One analyst said McDonald’s only makes about $.10 on each one. While people outside McDonald’s can’t measure its […]

The post McDonald’s Keeps $5 Meal, But Does It Make Money? appeared first on 24/7 Wall St..