1 month Jaguar’s controversial rebrand is bringing the car into the EV era Fast Company
Jaguar, the 90-year-old sports car brand operated under parent company Jaguar Land Rover (JLR), has plans to “completely reset” its image to become an ultra-luxury, fully electric vehicle brand. To make the change, the brand is scrapping its most icon…
Cars · Entertainment · Jaguar · Land Rover · Sports · U.K.
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