![Gold bars hit $1 million in value. Why does the price keep rising?](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/08/p-1-91176018-gold-bars-worth-1-million-and-going-up.jpg)
Gold bars hit $1 million in value. Why does the price keep rising?
Fast CompanyThe TV show Gold Rush may be in its 14th season, but evidently, the mother lode of investors is only now catching on.
The price of gold is at record levels, with spot gold prices having eclipsed the $2,500-per-ounce mark at the end of last week. As…