Extract from an interesting article about Liberty Media, the Formula 1 people. (NASDAQ:FWONK) Link to full article in text.


From the article – or just view the video I can't figure out how to embed here.

"How much money would you make if you owned Formula One? Find out what F1’s owner Liberty Media made in its first five years of ownership. As Mercedes’ Lewis Hamilton and Red Bull’s Max Verstappen start the 2022 season, watch the mind-boggling numbers involved in F1.


There’s a line in the annual results that sticks out like a sore thumb too – something the accountants call depreciation and amortization. It’s a far cry from the showbiz world of F1, but it’s the most important item in the book.

Amortisation refers to the way companies allocate the cost of an intangible asset over time. For Liberty, which trades on the Nasdaq tech market in the US as Liberty Formula One Group C (NASDAQ:FWONK), it represents their rights to commercialise the F1 championship, which is amortized over 35 years.

We’ve analysed where the money’s coming from and what it has cost Liberty to put on the F1 show over the past five years. Whether you’re an F1 fan or not, the results are fascinating. "


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