CMOs need to think beyond just the brand, according to PepsiCo’s Mustafa Shamseldin

CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products, says Mustafa Shamseldin, PepsiCo’s category growth officer and CMO of international foods. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.