1 month Cheerios get protein-ified, Sandisk catches a vibe, and the NBA recreates its iconic ‘Jingle Hoops’ ad Fast Company

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything you need to know from the most recent branding headline…