Cami Téllez, cofounder of Parade underwear, wants to revive this 55-year-old hosiery brand

In 2019, Cami Téllez started the underwear company Parade from her dorm room. It was a distinctly 21st-century operation that grew into a $200 million business by tapping into the DTC zeitgeist. Now, Téllez is working with a new undergarment company—o…