Brat summer is ending. Now brands are jumping on ‘demure’ fall.
Business Insider"Demure" is the internet’s new favorite word. Here’s how one viral TikTok ushered in a new era as brat summer ends, and how brands are using it.
"Demure" is the internet’s new favorite word. Here’s how one viral TikTok ushered in a new era as brat summer ends, and how brands are using it.