![Amazon’s money-bleeding Alexa division could face more cuts if a paid version of its AI-enabled voice assistant flops, BofA says](https://fortune.com/img-assets/wp-content/uploads/2024/06/GettyImages-1678203313-e1719237982758.jpg?w=2048)
Amazon’s money-bleeding Alexa division could face more cuts if a paid version of its AI-enabled voice assistant flops, BofA says
Fortune“If Amazon does not see adoption of a paid tier…we think Amazon could cut Alexa investment further to reduce losses,” Bank of America analysts warned.