![How 2D barcodes powered by GS1 are revolutionizing the shopping experience](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/GS1-custom-video.jpg)
How 2D barcodes powered by GS1 are revolutionizing the shopping experience
Fast CompanyThe shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ingredients and details about safety. GS1 US is mergin…