![Baijiu makes its way West, heating up a spirits turf war with China](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/p-91146887-baijiu.jpg)
Baijiu makes its way West, heating up a spirits turf war with China
Fast CompanyMakers of the Chinese liquor baijiu are reformulating the fiery grain liquid to appeal to a wider client base, including cocktail drinkers in New York, Los Angeles, and London, as sales at home slow.
While sales in China are still rising, top baiji…