![Ferrari’s CEO is in no rush to go fully electric and wishes to retain the trademark ‘roar’](https://fortune.com/img-assets/wp-content/uploads/2024/06/GettyImages-2153648877-e1718616160790.jpg?w=2048)
Ferrari’s CEO is in no rush to go fully electric and wishes to retain the trademark ‘roar’
Fortune“Some would-be customers tell me that they’d only join the Ferrari community if they could buy an electric,” the CEO said. Others say “they would never purchase an electric Ferrari.”