![Some retailers and brands ‘play it safe’ with more subdued Pride Month amid election year](https://fortune.com/img-assets/wp-content/uploads/2024/06/AP24163125202439-e1718548393228.jpg?w=2048)
Some retailers and brands ‘play it safe’ with more subdued Pride Month amid election year
Fortune“It’s not dropping the support,” said Barbara Kahn, a marketing professor at University of Pennsylvania’s Wharton School. “But they’re dropping the spotlight.”