![Ready-to-drink cocktails are a hit with millennials and Gen Z. Can brands make them taste better?](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/p-1-91140264-ready-to-drink-cocktails.jpg)
Ready-to-drink cocktails are a hit with millennials and Gen Z. Can brands make them taste better?
Fast CompanyAt the corporate office of Suntory Global Spirits in New York’s Flatiron District, I visited the liquor giant’s research and development lab, where I sipped on cocktails including an Old Overholt whiskey sour and two libations made with Cruzan rum.&nb…