![McDonald’s loses the right to call its chicken burgers ‘Big Macs’ in Europe—a win for its Irish competitor and the ’respect of poultry products’](https://fortune.com/img-assets/wp-content/uploads/2024/06/GettyImages-1316692207-e1717602149591.jpg?w=2048)
McDonald’s loses the right to call its chicken burgers ‘Big Macs’ in Europe—a win for its Irish competitor and the ’respect of poultry products’
FortuneIreland-based competitor Supermac, which also has a chicken sandwich, now has clearance to expand into other EU countries.