![McDonald’s loses EU trademark battle with Irish rival Supermac’s](https://images.fastcompany.com/image/upload/w_1280,q_auto,f_auto,fl_lossy/wp-cms-2/2024/06/AP24157427607654.jpg)
McDonald’s loses EU trademark battle with Irish rival Supermac’s
Fast CompanyMcDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s in a long-running legal battle.The EU General Court said in its judgment that t…