![Why You Need a Customer Mission Statement if You Want a Successful Organization](https://assets.entrepreneur.com/content/3x2/2000/1716496236-customer-mission-statement-success-0524-g1349975304.jpg)
Why You Need a Customer Mission Statement if You Want a Successful Organization
EntrepreneurTraditional mission statements focus on the company, not the customer. To create a more customer-centric organization, start with changing your mission statement by giving it an external focus.