Aura Bora proves that weird sparkling water is weirdly good business
Fast CompanyTo put it kindly, it might seem impractical to enter the crowded sparkling water market today. To put it bluntly, it might seem absolutely batshit.
LaCroix. Perrier. Topo Chico. Bubbly. San Pellegrino. Spindrift. There are dozens of value brands, p…